The Winning Post

Volume 3, Issue 15, November 2008

Be First Past the Post With All the Latest News From Your Industry.

Preservative Free Raw Meat with Six Month Shelf Life?

Only Premium Choice will do

If you’ve wanted to stock fresh meat in your store, but have been concerned about short shelf life, then look again at the Vet’s All Natural range of Premium Choice foods.

Premium Choice is a unique raw meat diet that uses the ‘Long Life’ packaging system to give the product a six-month shelf life, without using any preservatives or chemicals.

The “Long Life” process took two years to develop and perfect, and requires more than a dozen packaging components coming together perfectly to obtain the extended shelf life.

“Working closely with Dr Bruce and combining his products and knowledge with our packaging prowess, we have created the best pet food in the world,” said Phil Newman, Director of Sydney Pet Foods, the creators of the ‘Long Life’ packaging system.

The persistence of Dr Bruce Syme, the creator of Vet’s All Natural, insisting the product remained completely preservative free made the creation of the ‘Long Life’ process more challenging, but time and persistence ended in success, and created a completely unique product that retailers can now benefit and profit from.

“I can say Premium Choice is the best pet food in the world because the ingredients Dr Bruce has sourced make it the ONLY pet food in the world that contains every one of the 76 vitamins, minerals and macro-nutrients that dogs and cats require for PERFECT nutrition,” Phil Newman explained.

“Add to this the fact it is totally preservative free and raw, and there you have it. In my opinion there is nothing better currently available - it is the best in the world.

“The part we have played in bringing it to reality fills me with pride. It brings to the pet industry something I believe is the lifeblood and future prosperity of us all… A REMARKABLE POINT OF DIFFERENCE.

“It also provides a catalyst for store owners and their staff to generate a second important lifeblood… providing their customers with correct and good advice on animal nutrition,” Mr Newman surmised.