HOTBEAT PRODUCTIONS News Archive #1

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Corporate product launch & promotional event: ‘MIXT’ Guerilla Street Campaign 

(Fri 19th & Sat 20th May 2006)

‘Mixt’, a new soft drink from Frucor Beverages Australia have decided to approach their recent marketing campaign from a slightly different and unique angle.

 ‘Mixt’ being different and unique in it self, comprises of 50% real fruit juice and 50% fizz.  With flavours such as Orange, Pineapple and Mango it was only fitting that colour and excitement be added to their street campaign.

‘HOTBEAT Productions’ performers were asked to “make some noise” through the streets of Sydney CBD and surrounding suburbs.  Tropical Batucada Drummers, Capoeira dancers and the Lady with the Tutti Frutti hat ‘Carmen Miranda’ brought attention where it was needed as ‘Mixt’ samples were handed out to the public.

The 2-day promotion was successful and the campaign surely created the tropical feel and vibe that this new drink aims to deliver.

Corporate product launch: L'Oreal Style and shoot Talent spotting -‘play ball’ by tecni.art

(Tue 4th April 2006 held at The Space, Sydney)

Each year L’Oreal holds its Style and shoot competition throughout Australia.  This year’s night also saw the launch of L’Oreal’s new styling range called ‘Play ball’ by tecni.art.

With ‘Play balls’ motto being - serious fun the ‘play ball’ products come in 3 varieties and colours to represent them.  With the Beach crème, L’Oreal chose to have Ritmo Latino’s  Capoeira dancers represent the sun, beach and free style atmosphere. With tresses all styled and wearing the associated product colour of orange, our Boys took to the stage and showed the crowd their amazing flips and moves and carefree beach side attitude.  Totally awesome!!

Corporate event: ‘Pele’ at Sydney Press Conference

(Thu 2nd March 2006 held at Museum of Contemporary Arts)

When soccer hero legend ‘Pele’ visited Sydney for his World Cup FIFA/MasterCard Promotional Tour, it was none other than Hotbeat Production’s ‘Ritmo Latino’ performers that were called upon to be the entertainment for the night.

In true Brazilian style, the dancers and drummers escorted ‘Pele’ under a soccer net to the stage in full rhythm, dance and song!  He was called upon to do a ‘Question and Answer’ and sign a couple of soccer balls for competition winners.  Formalities over, ‘Ritmo Latino’ took the stage where they performed to Pele and guests.  A wonderful display of colour and energy, the show comprised of beautiful samba dancers and costumes, Capoeira martial arts and acrobatics display and live Batucada carnavale drumming.

A great night was had by all, and one I’m sure the ‘Ritmo Latino’ performers will remember.

National event: A1 Grand Prix - Eastern Creek (Sun 9th Nov 2005)

The A1 Grand Prix is one of the most important dates in the motor sport competition calendar and this year was no exception.

The crowd was not only treated to the thrilling and exhilarating performances on the racetrack, they were also entertained in between races also.

Roving Entertainment kept the crowds spirits and enthusiasm high.  Amongst them- Hotbeat Productions Batucada and Capoeira Boys who added colour, noise and excitement. 

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Email: enquiries@hotbeat.com.au 
Office: + 61 (0)2 9553 0638    Mobile: + 61 (0)414 631 990 or  + 61 (0)414 686 883

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