Corporate product launch: L'Oreal Style and shoot Talent spotting -‘play ball’ by tecni.art

(Tue 4th April 2006 held at The Space, Sydney)

Each year L’Oreal holds its Style and shoot competition throughout Australia.  This year’s night also saw the launch of L’Oreal’s new styling range called ‘Play ball’ by tecni.art.

With ‘Play balls’ motto being - serious fun the ‘play ball’ products come in 3 varieties and colours to represent them.  With the Beach crème, L’Oreal chose to have Ritmo Latino’s  Capoeira dancers represent the sun, beach and free style atmosphere. With tresses all styled and wearing the associated product colour of orange, our Boys took to the stage and showed the crowd their amazing flips and moves and carefree beach side attitude.  Totally awesome!!