Corporate product launch & promotional event: ‘MIXT’ Guerilla Street Campaign 

(Fri 19th & Sat 20th May 2006)

‘Mixt’, a new soft drink from Frucor Beverages Australia have decided to approach their recent marketing campaign from a slightly different and unique angle.

 ‘Mixt’ being different and unique in it self, comprises of 50% real fruit juice and 50% fizz.  With flavours such as Orange, Pineapple and Mango it was only fitting that colour and excitement be added to their street campaign.

‘HOTBEAT Productions’ performers were asked to “make some noise” through the streets of Sydney CBD and surrounding suburbs.  Tropical Batucada Drummers, Capoeira dancers and the Lady with the Tutti Frutti hat ‘Carmen Miranda’ brought attention where it was needed as ‘Mixt’ samples were handed out to the public.

The 2-day promotion was successful and the campaign surely created the tropical feel and vibe that this new drink aims to deliver.