B2B Introduction 

Marketing communication and media engagement for B2B companies - brand awareness, lead generation and thought leadership

For companies competing in B2B, IT and other technology markets we use a myriad of marketing, communication and public relations tools to build reputation and brand awareness, create lead generation and build a thought leadership position in the Australian marketplace.  

Our understanding of business and technology not only enables us to bring insights and offer creative solutions to those engaged in business to business marketing, but we also know how to navigate and leverage both traditional and digital media channels.

Because we specialise in B2B and technology marketing  we understand how different it is to B2C marketing.

If you want to take a fresh look at your PR and Marcomms take a look at our 'Three thought starters’.

Why we are different

We’re a boutique agency - deliberately!  That means we have a flat structure which allows us to connect better with our clients. More output - less administration!

We were the first local Australian PR agency to understand and embrace the potential of the web and specialise in online communication. This enables us to integrate tools such as electronic direct marketing (eDM) and web collateral when we undertake business communications. Few PR agencies bring this ability!

Our people have experience well beyond traditional PR, encompassing advertising, marketing, corporate relations and social media.  This enables us to offer a true Marcomms support service.

Some of our people sit on the national technology award panels  It demonstrates that we not only know the industries we cover - we are respected within them!

Our services

Because we take a broader perspective of the communication challenges,and opportunities, we offer much broader services than the traditional PR agency. 

Our experience

Over the years our B2B and technology practice area, and the people who work for us, have covered a plethora of companies and industry sectors. Chances are that we have a good understanding of your sector, and which verticals are the key to creating the brand awareness and reputation you seek.