The elements and options in our ‘Online engagement cycle’

1. Research

• Monitor online environment and conversations (powered by Social Radar)
• Online reputation management
• Content review
• Online health check
• Competitor analysis & business intelligence  
• Identify key influencer’s & online media
• Identify opportunities   

2. Content creation

• Compelling multimedia materials
  • Podcasts
  • Blogs
  • E-books
  • Online media rooms
• Tools that spread virally
  • Applications
  • Widgets
  • Vodcasts
• Online PR materials:
  • Messaging
  • Keywords
  • Blogs
  • Social media releases

3. Optimise and distribute

• Keyword research
• Organic SEO
• RSS
• Social tagging
• Optimise content
• Online news distribution      

4. Engage and Influence

• Community management - social networks and forums
• Blogger relations
• Online media
• Online engagement coaching/servicing

5. Monitor and Evaluate

• Post campaign analysis & results
• Monitor buzz
• Engagement metrics
• Identify trends/themes
• Future opportunities