Further Reading

Social media

Business week - Social media will change your business

The essential guide to social media - Brian Solis

35 examples of social media in corporate action

Measuring the ROI of social media K.D Paine (PDF size 1.2 MB) 

Understanding your customer -Social technographics ‘The ladder of participation’ - Josh Bernhoff

Top 100 Australian Marketing blogs

20 recommended PR marketing & social media blogs

1. ‘PR 2.0 ‘ - Brian Solis

2. Laurel Papworth - social networks 

3. ‘Servant of Chaos’ - Gavin Heaton (social media specialist)

4. Chris Brogan (social media Guru) 

5. Better communication results - Lee Hopkins 

6. ‘Jaffe Juice ‘ - Jospeh Jaffe 

7. ’Micro persuasion’ - Steve Ruble 

8. Louis Gray 

9. ’Conversation Agent’ - Valeria Maltoni 

10. David Meerman Scott 

11. Kd Paine’s PR measurement Blog    

12. Logic + Emotion -  David Armano

13. Greg Verdino 

14. Aide’ memoire - Kate Caruthers 

15. Jeremiah’s web strategy 

16. How to change the world - Guy Kawasaki 

17. Seth’s Blog by Seth Godin (PR and Marketing Guru) 

18. Six pixels of separation - Mitch Joel

19. Occam’s Razor - Avinash Kaushik (Web analytics) 

20. Beth’s blog

Studies

Feed-Razorfish 2008 consumer experience report 

Tribalisation of business (B2B online communities) 

Social network marketing report (PDF 1.3 MB)

Recommended books

‘The new influencers’ - David Gill 

‘Join the conversation’ - Joseph Jaffe

‘The new rules of marketing & PR’ - David Meerman Scott

‘PR 2.0’ - Danielle Breckenridge

‘Marketing to the social web’ - Larry Webber

'Buzz marketing - Mark Hughes