Network Insights 02

"The changing face of B2B marketing"

Produced Jan 09

Geoff Hoddinott outlines the key insights and challenges facing B2B marketers in today's rapidly changing business landscape. He argues that B2B marketing differs greatly from Consumer marketing in that it is much more strategic as there are many more decision makers involved in the process.  He goes on to examine where PR fits into the equation and looks at some of the communication options avavailable to marketers through evolving digital channels.

Click here to listen.

Find out more about our other B2B podcasts