Lead Generation 

Online PR and digital marketing - key drivers in creating lead generation for B2B and IT marketers

We understand the importance of lead generation for Australian business marketers.  We’re also experienced in creating and implementing lead generation campaigns that ultilise the latest digital techniques. 

It’s this knowledge and hands-on experience with navigating and leveraging the new online channels - to build awareness and generate sales leads - that makes many clients think of us as their outsourced marketing department.

We were the first Australian PR agency to understand and embrace the potential of the web and specialise in online communication for B2B and tech marketers.  We use this knowledge of online tools to create lead generation for those involved in business and tech marketing.

We can create a new web site, or improve your web collateral; we can create electronic direct mail (eDM) campaigns, produce podcasts and vodcasts. Or we can work on increasing your search engine rankings via natural language or organic SEO. 

eDM campaigns

We create eDM campaigns for business to business marketers that are different. We replace the sales talk with news, information, fact and comment that makes it more engaging to the recipient. We can even produce web collateral such as a podcasts or vodcasts, and email relevant audiences links back to the content on your site.

Web collateral

We specialise in making web sites for business marketers and industry bodies that create lead generation because they are more content rich, which makes them potentially more ‘findable’ by Google.

Our editorial, writing and publishing skills add substance to a website. We not only create fresh content; we can also turn much of your existing hard  copy collateral - such as white papers and survey findings - into dynamic web collateral. 

Search engine optimisation

We were the first PR agency in Australia to understand the power of being found in the ‘editorial’ listings of search engines such as Google (as opposed to buying ad words!). We even commissioned an online survey that quantified Australia’s attitudes to SEO and SEM.

If your business needs to be found by Google (without paying for ad words) then Network can help through our CMS is especially designed to be search-engine friendly or by developing a strategy based around natural language or organic search.

Web distribution tool

If you are a B2B or technology company for whom lead generation is a key priority, but you don’t have control of your own country web site here in Australia, we have our own proprietary web publishing distribution system  that can help you get found by Google and other search engines and direct enquiries back to your web site.