Leadership PR 

Creating corporate and executive thought leadership programs for B2B and IT organisations

Adopting thought leadership  as a deliberate marketing and communication strategy can make a real difference to the way your organisation is perceived by your audiences and key stakeholders.

Some Australian business and technology companies will wish to be seen as leading innovators, others as leading visionaries, and others as leading in areas of stability and certainty. 

We apply PR strategies by helping to identify a credible position, researching the most advantageous places to be seen and heard and then implementing a series of activities that will support the desired positioning.

Identifying issues

Leadership positions in business and technology areas require key executives to be prepared to take strong opinions on important current and emerging issues.  

We help clients not only identify the issues, but also develop ‘positions’ on them that stand out from the crowd and therefore gain the attention of audiences via media and online influencers. 

We also assist B2B and IT companies by identifying and evaluating speaking opportunities at industry and vertical events - helping them been seen as respected leaders in their field.

Mapping influencers

Influencers are those key people within organisations, online resources and the media who are trusted sources of information. 

They can be analysts, industry commentators, editors, bloggers or forum administrators.  They can also be decision-makers within conference and events companies or executives within industry associations.

Network maps these influencers, and helps clients engage with them in the most appropriate fashion.

Making a commitment to thought leadership involves taking a ‘building block’ approach where a series of activities over time can help achieve the desired position.

Speaking Out

For tech companies in particular, corporate blogs can assist executives wanting to raise their and their organisation's profiles.

We often assist time-poor executives by identifying issues, suggesting blog topics, connecting with other influential bloggers and making key journalists and editors aware of relevant new content on the blog.  We have had a role in helping get several corporate blogs established.

We also help train executives to engage with media and bring in external experts to assist with presentation skills and public speaking.