Monitoring & Metrics

Online monitoring of consumer ‘buzz’ provides the insights for marketing and community engagement

A big part of engaging online via social media marketing is online monitoring and the tracking of conversations. Our range of consumer buzz monitoring services help you gather market intelligence, gain insights into consumer sentiment and quantify your online communications with metrics.

We discover, track and monitor online consumer buzz and web conversations for Australian companies to tell you what consumers are talking about in blogs, social networks, news, feeds and forums,other forms of consumer generated media about your company, your brand, your products - and your competitors.

We do this by combining our ever-growing Australian database of consumer generated media sources with a selection of international best-practice buzz monitoring tools.Monitoring consumer buzz is an integral part of the social media and online PR service we provide. However, you may choose to use our buzz monitoring tracking tools as a stand-alone service.

Our Tools

The premium tool we use is Social Radar, a US domiciled online monitoring service that incorporates a range of sophisticated ‘back-end’ management and reporting tools that are unique to the Australian market.

Social Radar enables us to provide real time 24/7 reporting of online ‘chatter’ as well as a data base of more than two years of online conversations.  We make Social Radar more relevant to Australian marketers by including our local database and our knowledge of the Australian online marketplace and environment.

For online and social marketers whose needs are not so sophisticated we use a range of simpler online in-house monitoring tools.

Our Services

If you are thinking of getting into internet or social media marketing, community management or you are new to it and want to see how you are going, consider our Online Health Check.  

If you face an issue or a crisis or want to see whether a topic is attracting online chatter, try our Buzz Pulse - a quick snapshot of your online conversations.

If you want to track your online engagement program then we provide an Ongoing Online Monitor service.