Ongoing monitoring Service
If you require ongoing online monitoring of your company or brand, we can provide you with a comprehensive 24/7 service to meet your needs with our premium tool Social Radar
We will provide monitoring for consumer-generated media on the web from blogs, social networks, news, feeds and forums.
Based on our initial meeting with your team we will provide a snapshot of the online conversation around your brand that will help form the basis our ongoing program objectives
Our online monitoring program covers the following areas:
- Reputation management - covering agreed topics
- Competitive analysis
- Top influencer’s in your given sector
- Monitoring events that are impacting consumer buzz - i.e. campaign and product launches,
We then produce a monthly report outlining the trends and chatter according to the following measurement criteria:
- Volume - Number of comments, number of individuals talking
- Sentiment - Overall tone about your brand
- Topics - Features and keywords associated with brand or issues
- Reach - Size of audience viewing CGM for brand or issue
- Communities - Number and types of communites where buzz exists
- Key Influencers - And their specific ecosystems of influence
- Competitor Analysis - Based on the key competitors within your sector
We can tailor these reports to meet your needs, monitor more than one brand as part of a corporate package, and set up custom alerts for your key personnel.
We will analyse the trends on a quarterly and six monthly basis to make sure you have the data at your disposal to make the most effective use of your resources and budget.
Contact us to find out more.
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