Online B2C Overview
Opportunities to expand your horizons in today’s internet marketing environment
We offer one of the most comprehensive range of non-advertising online engagement services in the Australian digital media and internet-marketing environment. Our services allow businesses marketing their products and services online to be found by, engage with, and monitor the conversations of, consumers online.
We specialise in online engagement by connecting companies in conversation, with the increasing numbers of Australians who daily consume a variety of user generated digital media options such as blogs, social networks, news, and forums.
We also complement internet or online marketing techniques such as pay-per-click advertising (also called AdWords). We do this by optimising content to rank high in the organic language listings on Google and other search engines.
If you are a marketer who has only used advertising, online digital PR represent new opportunities to expand your horizons - and digital reach - in today’s internet marketing environment.
Online use is growing
The internet is a constantly growing and evolving ‘new world of networks and influencers’ which offers marketing opportunities as well as challenges. It has developed into a two-way conversational market where opinions are formed and increasingly buying decisions are made.
2008 figures from Nielsen show the size of the social media landscape in Australia and demonstrate why internet or online marketing is becoming increasingly important. They say:
- 5.1 million Australians are involved in social networking
- 4.5 million Australians read blogs
- There are 1.4 million blogs in Australia
- 26% of content on the web in Australia is user generated
- 5.7 million Australians read consumer reviews online,
The internet is seriously challenging traditional media. More Australians than ever before use it to keep themselves informed or to search for products and services.
- 79% of online Australians prefer the internet as a source of information over television, radio, newspaper and magazines
- 96% of Australians turn to the internet for information about specific products and services
- 98% believe that the internet to be as good or better than traditional media
Why Network?
We understand how to navigate the internet and online marketing environment and use the new digital media; we’ve built on our PR heritage to specialise in:
We have the expertise, insights and skills to bring your marketing plans to life in this new world of networks and influencers.
In Australia, we were the first PR agency to:
Our blog Freshchat www.freshchat.com.au ranks as one of the Top 75 Australian marketing blogs.
Read more about how Network can help you manage to engage online as part of your overall marketing strategy. Strategy , Online PR, Social media, Monitoring, Training, Case studies |
