Online PR - search engine optimisation and reaching out to online media and citizen journalists

Online PR, sometimes referred to as SEO (search engine optimisation) PR and social media optimisation, involves optimising your online materials - copy, images, video and more - for increased visibility, and therefore discoverability, in major search engines such as Google.  Professionally optimised press releases, articles and other online materials create more ‘opportunities to see’, increase the potential to be linked to and commented on and can spread like wildfire across the web.

No company that runs a conventional media relations program can afford to ignore online audiences - and their special needs.

There are some common elements to, and crossovers between, Online PR and aspects of Social Media Marketing - sometimes called Social Media PR.

Why Network?

Our heritage is traditional public relations. We have many years experience writing material for a wide variety of media such as: daily, trade and business publications and consumer lifestyle.

We were one of the first in the Australian communications and public relations industry to recognise the growing importance and power that new media and the web would have. 

In 2006 we commissioned the Australian Online User Habits Report through Galaxy Research. This revealed:

• 79% of online Australians prefer the internet as a source of information over television, radio, newspaper and magazines
• 96% of online Australians turn to the internet for information about specific products and services
• 98% believe that the internet to be as good or better than traditional media

Since then the use of social media has exploded.  Over 5 million Australians are engaged through online social media. 

Online public relations and online SEO PR is one of our core specialist services - alongside social media marketing.  Our traditional media experience gives us the base to craft editorial and produce material for new media and citizen journalists who are thirsty for information and content they can republish.

Read our SEO Fact Sheet

The New Way

Companies that think they can create or increase their profile by simply releasing material to the traditional media, are missing a vast and highly engaged online audience.

At Network, we have the expertise to conduct keyword research to find the most searched for words and phrases in relation to your industry, business, product or service.

By nature, the internet is in constant flux, hence there is no definitive online media or audience directory. At Network we research and build custom databases of online media and key influencers to monitor opinion ,engage in conversations or disseminate your news online.  We can convert your social media releases, statements and communications for the online environment or create new online materials for you. In addition to this, we optimise your materials for the highest visibility online by employing social media tools such as Digg, Delicious, wikis, social networks, podcasts, blogs and many more.

We can set up your online newsroom or social media release template that will update your customers with all your latest news via RSS and provide all the resources any media that requires information about your company can find in one easy place on your website.

Download our 'Whitepaper on being found in natural language SEO'