Online Strategy

Developing an online engagement or social media strategy brings discipline to the digital dialogue element of internet marketing to better manage online brand and corporate reputation.

Our heritage is communication and public relations. We are steeped in the principles of communication theory and planning, positioning, messaging and ROI.

In making the transition to specialising in digital dialogue, we’ve employed these disciplines and strategies to develop a strategic approach and planning that we believe is unique in the Australian digital marketplace.

Our ‘Online Engagement Cycle’   provides a framework for planning and undertaking digital dialogue across the web and introduces discipline and measurement in a way that gives comfort to clients concerned with online brand and corporate reputation.

Our Online planning approach

The services we offer allow businesses products and services to be found by, engage with, and monitor the conversations of, consumers, key influencers and media online.

Getting it right first time and avoiding the pitfalls we hear on a daily basis in the online space is critical. When looking for an online agency you should expect the same level of discipline and professionalism that you get from your traditional specialist marketing partners.

Using the framework created by our Online Engagement Cycle allows your digital dialogue to be an integrated extension of your core marketing strategy.

It increases the probability of engaging in the right way and it reduces the chances of errors and mistakes. As such, it supports, and protects, both online brand and corporate reputation.

Our  Online Engagement Cycle  can be used either as a process to guide you through the stages of social media and online engagement. Or each element of the cycle can be addressed individually.

Click here to find out more about the element and options contained in our ‘Online Engagement Cycle’