Online health Check
Online Health Check - when its time to understand more
If you need to assess whether your audiences are engaging online, or you have been dabbling in online for some time and want to see how you are going, consider our Online Health Check. This is an audit, which can be customised to meet individual client needs.
In essence it’s a quick snapshot of your Online Health. We look at your vital signs: how visible you are online and also how engaged you are with your key stakeholders.
The issues we can address include:
- Whether - and to what extent- you and/or your competitors are being ‘featured’ online?
- How many people are searching on Google for your products or services?
- How many referrals come from your website.
- The importance of exposure in search engines vs social media?
- Whether there are important influencers within social media whose opinions are impacting on end consumers?
Among other items, we examine:
Search:
- Who, in your product segment, is being found through advertising and who is using natural/organic search techniques?
- How your company/product/service ranks in natural/organic search on the major search engines?
- What the key words and phrases searchers are using within your product category?
- How ‘search engine friendly’ your website is and how it ranks on a number of prescribed criteria?
Social Media
- Who the key 'online influencers' are in your given sector?
- What people are saying online about your products and services?
- What blogs, social networks, online forums and websites are influential in your sector?
- Where your positive or negative coverage is predominantly arising from and the key issues and messages involved?
Buzz pulse provides a quick online snapshot around
- Who the key 'online influencers' are in your given sector?
- What are people saying online about your products and services?
- Which blogs, social networks, online forums, websites are influential in your sector?
- Where your positive or negative coverage is predominantly arising from and the key issues and messages involved?
This report can form the basis of an ongoing online monitoring service.
Please complete this email form to find out more about this service and one of our colleagues will contact you
.
|
 |
|
|
