BROADER SERVICES
What We Do For IT/B2B Clients
Network's B2B and IT practice helps organisations develop and implement communication campaigns that reach key markets. We do this through a range of client services that address media and non-media channels.
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Service |
Strategic Value |
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Strategic Planning |
Ensures that the PR Plan effectively supports the company’s Marketing Plan
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Message Development |
Delivers a concise set of corporate & product messages for all marketing communications
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Media Training |
Prepares company spokespeople for effective media engagement
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Media Relations |
Delivers desired message penetration with key media
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Measurement And Reporting |
Ensures PR outputs are valued by others within the organisation
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Channel Engagement |
Strengthens relationships and, through collaborative efforts, increases editorial opportunities
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Product Launches |
Creative launch concepts drive attendance and exposure |
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Events & Exhibitions - external |
Sourcing and evaluation maximises your marketing spend
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Events & Exhibitions - internal |
Develops partner and customer events that raise corporate profile and create extra media exposure opportunities
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Sponsorship Development & Management |
Ensures that any sponsorships undertaken supports corporate and brand positioning
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While most of these services are designed to gain media exposure, they are not used simply for exposure’s sake. Rather, they are used strategically to deliver predetermined results. Examples include:
- Thought Leadership - Network uses media and other more indirect channels to build thought leadership positions for clients. If you have a contrary view to your peers or would like to champion an industry cause, then talk to us about thought leadership.
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Reputation Management - For some clients, their product is the hero, for others it’s their corporate brand. Network works hard at making sure the relationship between product perception and corporate reputation is in harmony. Some activities in this area include Corporate & Social Responsibility programs, sponsorships and executive profiling.
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Partner Programs - Partner relationships are about more than Platinum, Gold and Silver levels. With good public relations input they can also be about publicly showcasing the exceptional benefits brought to channel customers by a unified team of vendor and partner. This often takes the form of case studies for media and sales force use.
To download this information as a pdf, click here. |
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"Network PR's B2B and IT practice helps organisations develop and implement communications campaigns that reach key markets. "
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