Social Media Services

More of your consumers are online - use social media marketing to engage with them   

We specialise in helping you reach, and engage with, the five million Australian consumers who use social networks and social media tools to converse, collaborate and share content.  What we do is variously called social media marketing, social media PR or community management or engagement marketing.

Social media are the online platforms, tools, and media that enable consumers with like interests - and concerns - to share, converse and generate significant word-of-mouth across the internet about topics that interest them. This provides both opportunities and threats for companies whose actions or products might be of interest.

Download our Social Media factsheet

We identify online communities that have special interests, or who may already be engaged in conversations about a given topic. If appropriate, we then engage in online conversation - sharing and collaborating - but always in a manner that seeks to add value to any dialogue.

Our approach to dealing with social media that today’s online influencers use, is to be open, transparent and ethical.  We seek to help organisations join the online conversation.  As with any genuine communication, it must be two-way.  We recommend it to be an ongoing dialogue.

Why Network PR

Network PR is a specialist social media marketing agent. We have been actively involved in the social media and social networking space for a number of years listening to and engaging with online communities, forums, blogs and influencers. We understand how to navigate the new online worlds that marketers and communicators face.

Because we have a long heritage in working for major brands - including multi-nationals - we bring an in-depth and strategic knowledge of how to manage and protect corporate and brand reputation. Our long experience in dealing with media also equips us to guide clients in dealing with the emerging breed of online media and ‘citizen journalists’.

Our consumer digital team ‘live and breathe’ social media; they are self-confessed geeks experienced in ‘talking’ online with an understanding of the rules of online engagement.

The Benefits of Social Media

The benefits social media marketing through social networks, blogs, news, feeds and forums can bring to your business include:

• Reaching your customers where they spend their time -online
• Engaging in a two-way conversation with your customers
• Building positive relationships with key online influencers in your vertical markets
• Increasing visibility through organic search, optimisation using clever and ethical link strategies. 
• Business intelligence - understanding influencers and your customer and their opinions in real-time.

What we do

We help organisations identify the social media and related key influencers that are most relevant to them. We have our own social media databases - which we  constantly update from our experience and ongoing research.

We help organisations interact with social media by creating and managing:

• Blogs
• Podcasts
• Vodcasts, Vlogs & Video
• Presentations
• eBooks
• Social networks
• Forums
• Wikis
• Widgets & Applications

We are highly skilled in community management and online engagement specialising in Facebook, MySpace, Linked in, Twitter and Second Life.

We can get you started on YouTube and Flickr to boost your online presence so your ‘engaged audience’ can more easily find you.

We also train staff in all aspects of social media through our tailor made Social Media training, Social Media workshops, and Social Media education.

Click here to find out more about our  ‘rules of online engagement’