Vertical Media

Reaching your customers through vertical media takes a different business and copywriting approach.

Many business and technology companies focus a major part of their marketing budgets in industry media - the media that serves their industry.  However, the end user organisations of the products and services have their own media - and it can be fruitful to address these industry verticals with a different approach.

Vertical media will often take pre-written customer case studies, where, for instance, business and IT media will insist on interviews.  This means you can be more precise with your copy, including far more key corporate and brand messages.

Case studies and contributed articles that relate directly to a specific industry - such as finance, manufacturing, logistics or the legal profession - are well received by many vertical media editors,.