Lead generation in internet marketing through an independent web site
Many Australian marketers are frustrated because they can’t use their websites as a lead generation tool to the extent they would like.
At a time when surveys are showing that in B2B and technology marketing being found in the natural language or organic search on search engines such as Google, is one of the key business internet marketing tools it’s the quantity, and quality, of content that is often vital.
Often it’s because they work for a multi-national that these marketers don’t have the access or ability to add content that is aimed at Australian customers. Others find that the website is controlled by the IT department; and adding and changing content therefore becomes too difficult.
Network, through its own proprietary web publishing tool - My Search Results - can help Australian marketers get found by Google and direct enquiries back to your website - getting around your own internal web site restrictions and issues.
We do this by:
o Using our own independent website, that is generically branded and has no association with Network Communications but which, because of the volume of material it publishes and its longevity, is favourably ranked by Google and other search engines.
o Ensuring that ‘searchers’ that find this website can only access a single page, which relates to the search topic they entered into the search engine.
o Publishing pages on this website that replicate the look and feel of your own website and, to the ‘searcher’, make it appear as if they have landed on your website.
o Adding links on your page so you can take the searcher directly to your website or to any other landing page of web collateral you choose.
In effect you can use an anonymous, independent, and search-engine friendly web site to publish media releases, make announcements and write copy about new products and services in a way that you cannot achieve through your own web site.
For more information contact: network.syd@networkpr.com.au |
