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Media - Bringing the Factory to the Restaurant Table

 Companies in industrial sectors are so used to drafting and distributing endless new product releases that they can be in danger of missing some quite exciting opportunities.

When international forklift manufacturer, Crown Equipment, wanted to launch a new remote vehicle monitoring system in Australia, on Network’s recommendation, it wasn’t done via press release, but rather as a hands-on display from one side of the world to the other, at a media luncheon in Sydney.

InfoLink from Crown, is a wireless remote vehicle monitoring system that allows warehouse managers to see in real-time everything that’s happening to, and with, vehicles in any of their busy facilities.

Whilst that is a powerful statement in its own right, it is hardly likely to set an industrial editor on fire.  That’s why Network decided to have Crown host an industry forum lunch, attended by leading materials handling and logistics editors, and to do Australia’s first live demonstration from the Sydney restaurant table… to Minnesota in the USA!  

Logging onto the web from a laptop, our media guests quickly connected to the Crown Minnesota warehouses and the fleet of vehicles working there via the InfoLink system.  Here they saw detailed data on the vehicles including location, hours since service, accident record and operator certification and performance.  They could see which vehicles and operators were the most efficient combinations, and which operators could benefit from further vehicle training.

This hands-on approach brought out the special interest of each or and journalist, with each responding after the lunch to request the extra information they would like to personalise the story for their particular readers.

Resulting coverage was more extensive, and varied, than might have resulted from simply sending out a media release. Stories varied from a straight announcement to a feature on the OH&S benefits of InfoLink to customer case studies.

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