Introduction - From the MD
Welcome to our website. We are a specialist PR agency that has a deep knowledge of a few areas rather than a superficial knowledge of many.
We operate principally in two areas - Online PR and Technology (Business, IT and Consumer). If you want to do better PR in either of these areas then we hope you will find what you are looking for here at Network PR.
These are exciting times for all of us at Network PR as ONLINE PR one of our two prime specialisations - really begins to take off here in Australia.
We are the first local Australian PR agency to embrace this new area sometimes referred to also as digital pr. If you want to use online communication tools to reach any external audiences - from consumers to businesses - then we have the strategies and tools to help you achieve this.
For some clients, we supplement traditional PR tools with strategic on-line activities, for others we do nothing but help them connect with the online worlds.
While others talk about the communicating online we’ve actually been walking the talk. We’ve began publishing online in the Web 1.0 environment in 2001. Since 2004 we’ve been successfully achieving significant natural search success on Google using our own search engine optimisation (SEO) platform. We began planning our entry into social media in 2006 and since early 2007 we’ve been embracing Web 2.0, undertaking a range social media engagements for a growing number of clients across sectors such as entertainment, online shopping, travel, food and beverage, lifestyle and technology.
We have a dedicated team within the agency that specalises in Online PR. Led by Account Director Lesley White this team can guide clients how to engage with social networks, help produce and contribute to the wide, and ever growing range of social applications, and communicate and build relationships with those who practice ‘citizen journalism’.
Within this website we have a comprehensive range of information about Online PR. If you are just learning about Online be our guest - educate yourself! However, if you are serious about engaging online please note that some for whom we work for are reluctant, for competitive reasons, for us to publish details. However, we are able to provide more information on our work on a confidential basis, so feel free to contact us.
It might be less glamourous, but our second core specialisation is TECHNOLOGY. We’ve been in this area for over a decade, raising brand awareness, generating leads and crafting leadership positions for local and global clients. It’s our deep knowledge and practical experience of technology and business that has helped us develop our own Online services.
Our B2B and IT specialists - led by Account Director Geoff Hoddinott help businesses market technology to other businesses as well as helping organisations market technology-based products to consumers. We do this through developing campaigns that reach, and influence, various audiences; consumers, businesses, media, channel and partners.
We help clients punch above their weight and help them grow market share. Whether you sell vertically (industries) or horizontally (departments) we know the key media and can facilitate the building of relationships with them. We also employ a range of other tools including electronic direct mail, speaking engagements, events, white papers and case studies to complement traditional media-focused work. Indeed, for some clients, we are like an outsourced marketing communications department.
Industries where we have B2B skills or experience include document management, logistics, manufacturing, mining and transportation. In IT we have worked for clients in database and knowledge management, digital services, security, storage, BPM, ERP, SCM and telecommunications as well as having a deep knowledge of consumer electronics.
Through this website we seek to provide you with a rich vein of information, rather than simply produce a corporate brochure online. If after viewing our site you would like to have a no-obligation discussion about how we might help you do better PR, then click on ‘Contact Us’ in the main navigation bar, or simply click here to come directly to me.
Yours sincerely
Managing Director - Grant Common
P.S.
I am also the Editor of ‘PR Influences’ - Australia’s most comprehensive PR reference source with more than 4000 subscribers. If you want to know more about PR and how it works then I recommend you review my latest edition. Click here.
Feedback is always welcome. If, after viewing our site, you want to personally contact me or offer some comments Click here.
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