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Search Phrase |
SE Ranking |
**# Pages |
|
professional public relations |
2 |
153,000,000 |
|
consultancy public relations |
1 |
72,700,000 |
|
pr company Australia |
3 |
59,300,000 |
|
public relations agency Australia |
6 |
38,600,000 |
|
Australia media pr |
7 |
35,800,000 |
|
professional public relations Australia |
2 |
31,800,000 |
|
online pr Australia |
5 |
31,400,000 |
|
corporate public relations Australia |
8 |
29,300,000 |
|
public relations consultancy Australia |
5 |
26,500,000 |
|
consumer public relations Australia |
2 |
21,800,000 |
|
public relations company Sydney |
3 |
16,800,000 |
|
consumer brand pr |
6 |
16,200,000 |
|
pr consultancy Australia |
1 |
16,000,000 |
|
public relations Sydney |
1 |
14,600,000 |
|
media relations agency Australia |
3 |
14,400,000 |
|
media relations Sydney |
4 |
13,000,000 |
|
consumer pr Australia |
2 |
13,000,000 |
|
pr agency Australia |
1 |
12,200,000 |
|
pr Sydney |
1 |
10,800,000 |
|
pr consultants Australia |
4 |
9,780,000 |
|
public relations firm Sydney |
3 |
9,490,000 |
|
professional public relations Sydney |
1 |
8,420,000 |
|
pr consultancy |
4 |
7,580,000 |
|
media pr Sydney |
1 |
7,110,000 |
|
public relations consultancy Sydney |
1 |
6,360,000 |
|
public relations agency Sydney |
3 |
6,160,000 |
|
public relations consultants Sydney |
1 |
5,890,000 |
|
online pr Sydney |
1 |
5,840,000 |
|
consumer brand public relations Australia |
2 |
5,780,000 |
|
pr company Sydney |
1 |
5,710,000 |
|
media relations agency Sydney |
3 |
4,680,000 |
|
media relations consultancy Sydney |
3 |
4,200,000 |
|
consumer public relations Sydney |
1 |
4,030,000 |
|
consumer brand pr Australia |
4 |
3,930,000 |
|
pr consultancy Sydney |
1 |
3,250,000 |
|
corporate pr Sydney |
1 |
3,320,000 |
|
media relations consultants Sydney |
1 |
3,220,000 |
|
pr firm Sydney |
5 |
2,490,000 |
|
pr agency Sydney |
5 |
2,490,000 |
|
pr consultants Sydney |
2 |
2,090,000 |
|
consumer pr Sydney |
1 |
1,950,000 |
|
consumer brand public relations Sydney |
1 |
1,030,000 |
|
consumer brand pr Sydney |
1 |
594,000 |
Most of this is achieved through regarding Google as the ‘media editor’ and applying content and publishing techniques as one would in traditional public relations - aided by a ‘search-engine friendly’ CMS (content management system). Most importantly, there is no resorting to link farms or to any other dubious practice.
This is not a ‘one-off’ result. While clearly the rankings fluctuate from time to time, the quantum of the results has largely remained unchanged over an extended period.
* Google Worldwide Search Inconsistencies.
Google recently added a new element to how it ranks worldwide search results. It now uses the country where a website is located as part of its worldwide page ranking formula. The results above may be different if using other country Google search engines.
** Search results as at 28 Aug 2006.
"When online Australians use a search engine 85% choose natural search listings rather than sponsored links and the overwhelming majority (88%-92%) believe natural search to be either 'more relevant', 'more trusted' or 'more likely to influence them' than sponsored links."
Galaxy Research: Australian Search Engine User Survey, Sep 2006
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