Introduction
Network PR helps organisations identify the opportunities available to them through Web 2.0.
Internet developments are fuelling an explosion in the growth of online advertising. However, organisations who want to really use Web 2.0 need to think beyond advertising.
Consumers are forming and sharing perceptions of brands and organisations online. Web 2.0 has helped give online Australians more power than ever to find and critique what they want - on their terms. Word-of-mouth no longer means talking at the shopping centre or in the bar - more and more conversations are taking place online.
Traditionally PR has been about gaining editorial coverage to complement advertising, identifying influencers whose opinions others respect and about engaging and conversing with critics. PR - using Web 2.0 tools and techniques - offers a way to reach, inform and engage with today’s Online world.
By applying Network PR’s range of Online PR tools and techniques:
We help those Online to find products and services through natural/organic search on Google and other search engines (it is called search engine optimisation).
We identify and monitor online influencers whose ‘conversations’ can be so important to marketers.
We engage and work with influential bloggers, much as we have traditionally done with journalists.
We reach and supply the growing range of social media (sometimes called consumer generated media) with non-advertising content.
We distribute content in innovative ways.
We integrate all this into an Online Strategy covering Online communication beyond advertising. This can include auditing online visibility across all online channels.
We run Social Media/Online Workshops and understand Australian Online Habits
It’s the age of direct-to-consumer communication - traditional media can increasingly be bypassed. Organisations that wish to seriously engage with the Online world need to recognise the important role online PR can play.
Find out more why Network PR is the right Australian Online PR agency.
Contact us to hear more about how you can benefit from an online engagement program. |
