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Material we have published

February 2007: Network PR publishes articles on new media. 

In four articles in our Newsletter PR Influences we:

  • examine the implications of the rise of the internet as a mainstream media,
  • look at why corporate blogging is still to take off,
  • discuss the implications of SEO (search engine optimisation) to PR,
  • look at the future of the humble media release in today’s world.

 Access the PR Influences New Media edition 

October 2006: Network PR publishes White Paper on Search Engine Optimisation. 

In ‘Being Found in Web Searches via Natural Language SEO’ read about: 

  • how the web has evolved to the point where it has emerged as a new mass media,
  • how  the search engine page closely resembles traditional media - with both advertising and editorial components,
  • how to use tools such as search engine optimisation to reach audiences that are searching for information,
  • why it’s now time for the marketing department to have a say in corporate web site management.

  Click here  to access (registration required). 

October 2006:  Network PR releases research into Australian online search habits. 

 In ‘Australian Online Search Habits 2006’ a survey undertaken for Network PR by Galaxy Research read about: 

  • the demographics of those using the internet as a source of information,
  • how the internet is challenging traditional media as a source of news,
  • who is using search engines and what they are using them for,
  • which products and services are been searched for
  • how many Australians using the Internet use natural or organic search and how many go to Sponsored Links
  • the adoption of new media tools - discussion forums, blogs, webcasts and podcasts- by Australians.

 Click here to access (registration required).

Network PR has published a wide range of material regarding online pr and the new media go to the Online PR News and Insights section.

 

 

 

 

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility




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Email: network.syd@networkpr.com.au

Copyright 2008 Network Communications (Australia) Pty Ltd, Sydney, NSW

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Network PR, Sydney Australia is the first Australian pr agency to specialise in online pr. The pr firm offers digital pr services to support corporate, business to business (b2b), and consumer (b2c) clients build and protect their online reputation, and create and maintain brand awareness and loyalty, reaching online audiences through search engines and social media using web 2.0 tools, technologies and techniques. As a pr consultancy Network PR specialises in conversational media and social media pr, helping companies produce user generated content such as message boards, forums, podcasts, wikis and blogs; also it monitors social media and undertakes blogger relations by engaging with bloggers and those who participate in community social networks such as MySpace and Facebook. In addition the pr company also specialises in search engine optimisation (SEO), helping improve web site visibility by lifting the search engine ranking of a company, product or service so content that is published achieves a higher ranking in natural and organic search listings. It is one of the few pr agencies in Australia to undertake online media engagement, including copywriting, editing, optimization and publishing of media releases and articles to a range of online and digital media. Network PR is rare among pr companies in providing workshops, briefings and seminars for Australian companies on web 2.0 and social media and how to use online marketing and PR tools. Network PR’s Online Health Check is just one of a range of online research and monitoring tools available from the Sydney pr consultant to help Australian businesses engaged in web marketing to measure their online corporate and brand visibility.


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