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Network PR's Online Engagement Cycle

 For many businesses their success is increasingly reliant on moving beyond the use of traditional media to the ‘online world’. How well equipped is your organisation to identify, deliver to, connect and engage with online audiences that are important to you?

Communication online should be more ‘tell’ than ‘sell’ a two way conversation not a monologue. That is why Network PR has developed the online engagement cycle that ensures we listen as much as we talk.

Our Cycle

 

Elements and Options in our Cycle

 

 Research Content Creation Optimise and Distribute Engage and Influence Monitor and Evaluate
Examine the online environment Podcasts Keyword Research  Social Networks  Evaluate effectiveness of online communication
Identify key influencers Blogs Organic SEO  Online Forums Monitor buzz created look for themes
Identify target online media Online forum conversations  RSS Blogger Relations  
Identify relevant content formats Online Newsroom Content

Social Tagging methods such as del.icio.us and digg 

    
  Webcast Optimise Content    
  Online content Optimise Media Releases    
  Media Releases  MSR press release online tool    
  Promotional Material      
         

 

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility




Contact Us
Level 12, 210 Clarence Street, Sydney NSW 2000, Australia
Phone (direct) +61 (0) 2 8268 2200 Facsimile: +61 (0)2 9267 9466
Email: network.syd@networkpr.com.au

Copyright 2008 Network Communications (Australia) Pty Ltd, Sydney, NSW

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