May 2008 

Network PR wins back Premiere Global Services

Network PR has been reappointed by Premiere Global Services after a two year absence, adding another significant international brand to the agency’s business and technology client roster.

 Premiere offers a wide range of industry-specific business applications including conferencing, desktop fax, document delivery, notifications & reminders and eMarketing.   

The agency and client parted ways amicably following a global rebranding of the company in early 2006 that saw the consolidation of Premiere Conferencing and Expedite brands.

In commenting on the reappointment, Natalie Forsyth, director of marketing and channels Asia Pacific, Premiere Global Services said, “We decided to review our public relations in early 2008 following a year with each of two local PR agencies.”

According to Forsyth, the company felt that Network PR was better placed in terms of its broad skills to deliver stronger communication outcomes. 

“The results Network PR had delivered us in the past through both traditional media outreach and the value-adds they offered in areas such as creative marketing campaigns, had not been replicated in recent times.  Additionally, the types of work Network PR undertakes for clients in a variety of online areas made them a logical choice for us,” said Forsyth.

Commenting on the agency’s re-appointment, Geoff Hoddinott, account director business and technology, Network PR said, “We were disappointed when we parted company with Premiere, but understood the reasons for that decision.  To now have them back on board is great news and we look forward to working with them again, especially with their new offerings that lend themselves to online initiatives.”

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility