Online Health Check
Marketers are accustomed to allocating research budgets to understand what’s being said about them and their competitors by consumers consuming traditional media.
But few companies have any comprehension about their Online visibility - or lack of it.
Ask Yourself:
- Whether - and to what extent- you and/or your competitors are being ‘featured’ online?
- How many are searching on Google your products or services?
- How many referrals come from your website?
- The importance of exposure in search engines v social media?
- Whether there are important influencers within Social Media whose opinions are impacting on end consumers?
What is an Online Health Check?
It’s a quick snapshot of your Online Health.
We look at your vital signs: how visible you are online and also how engaged you are with your key stakeholders. For example, among other items, we examine:
Search:
o Who, in your product segment, is being found through advertising and who is using natural/organic search techniques
o How your company/product/service ranks in natural/organic search on the major search engines
o What are the key words and phrases searchers are using within your product category.
o How ‘search engine friendly’ your website is and how it ranks on a number of prescribed criteria.
Social Media
o Who the key 'online influencers' are in your given sector
o What people are saying online about your products and services
o What blogs, social networks, online forums, websites are influential in your sector
o Where your positive or negative coverage is predominantly arising from and the key issues and messages involved.
* one vertical sector only
Take a Online Health Check Now!
Get your Online Health Check done now - for $2975 + GST.
PLUS - get a free 60 min telephone consultation with our Online PR team following the delivery of your Online Health Check.
Contact Network PR (02) 82682200 or email us onlinepr@networkpr.com.au to get your Online Health Check today.
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