Online Corporate and Brand Health

Few organisations can afford to ignore the importance and power of Online communities.

You may advertise Online but your Online presence (or lack of it) beyond advertising, and how you engage, helps shape perceptions among those Online. Likewise there is constant Online ‘chatter’ about services, brands and organisations. Together these shape opinion and impact on brand and corporate reputation. 

Network PR provides a range of research and monitoring tools to help organisations understand what’s being seen and said Online to help determine how it might be impacting on Corporate and Brand health.

These can be used both to determine how best to create a presence in the Online world beyond advertising - and to research a specific issue or crisis that may need to be addressed through an Online issues or crisis campaign.

Online Health Check

For organisations new to Online (or facing an issue or crisis) we often recommend Network PR’s Online Health Check.  This comprehensive audit, which can be customised to meet individual client needs.

Online Health Monitor

For organisations who want to maintain a regular monitor of Online visibility and comment our Online Health Monitor, which can be set up to measure and reports on an agreed set of Online parameters, is an ideal tool. Typically this Monitor is run quarterly or every six months and is used by organisations who are already undertaking Online communication.

Contact us to find out more about how we can help protect and enhance your organisations online reputation.

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'Companies can’t stop customers from speaking up, and can’t stop employees from talking to customers. Their only choice is to start encouraging employees to talk to customers — and empowering them to act on what they hear'.

Markets are conversations'

The Cluetrain Manifesto