When Telco billing system specialist, Billing Bureau came to us for advice as to how it could take a leadership position, we advised them to start a Blog rather than seek media coverage. We recommended an editorial approach, established protocols, chose a name, designed the site (including a catchy logo) and provided a ‘helping hand’ for the first few weeks. Now the company, and its managing director, has a mechanism that enables the company to talk directly with its specialist audiences. View their blog.
It’s important for the person doing the blog to be ‘blog savvy’ - as is Richard Lord of digital services specialist Hyro. It’s equally important to ensure that a blog is not just a ‘rant’ and is integrated with other communications. As Hyro’s communications advisors we keep a watching brief on Richard’s blog, alerting him about topics on which he might wish to express a view, being a sounding board for his views before he commits to them and, when he does, ensuring that appropriate media are alerted for views that might interest them. Richard created the blog and fiercely protects it as ‘his’ blog that expresses ‘his’ views. But he and Hyro accept that it has to be integrated with other communications - and that it’s useful for an external party to keep a watching brief and provide a helping hand. View their blog.
Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility
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