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Online PR Glossary

All definitions from www.wikipedia.org

Blog

(a portmanteau of web log) is a website where entries are written in chronological order and commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Facebook

Facebook is a social networking website which was launched on February 4, 2004. Facebook was invented by Mark Zuckerberg in 2004. Initially the membership was restricted to students of Harvard College

 

Flickr

Flickr is a photo sharing website and web services suite, and an online community platform, which is generally considered an early example of a Web 2.0 application.

RSS

 The initials "RSS" are used to refer to the following formats:

  • Really Simple Syndication (RSS 2.0)
  • RDF Site Summary (RSS 1.0 and RSS 0.90)
  • Rich Site Summary (RSS 0.91)

SecondLife

Second Life (abbreviated as SL) is an Internet-based virtual world launched in 2003, developed by Linden Research, Inc (commonly referred to as Linden Lab), which came to international attention via mainstream news media in late 2006 and early 2007.

* More terms coming soon

 

 

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility




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Network PR is a public relations agency in Sydney, Australia that provides SEO - search engine optimization – to complement internet and online marketing. The company offers search engine optimisation tools that help improve web site visibility by lifting the search engine ranking of an organisation, product or service so the web site achieves a top ranking. The pr consultancy also undertakes copywriting, editing and publishing of media and press releases and articles to a range of web and new media. Search engine marketing or SEO is used by consumer and B2B marketers and Network PR has researched Australian users of the internet to discover which products and services are most researched through search engines. We are also savvy web 2.0 marketers understanding blogs, wikis, podcasts and social taggin


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