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Online Strategy

Online Strategy Development

For organisations that wish to enter the online world it’s vital they apply the same disciplines that are used in conventional marketing and communication. In fact an online communication program beyond advertising should be integrated with, and an extension of, your core marketing strategy. 

At Network PR we encourage our online clients to work with us on a formal Online Engagement Cycle.

Adherence to the discipline of our own Online Engagement Cycle ensures that campaigns and programs beyond advertising follow a process that has a solid research basis with measurable outcomes. It also ensures that we select the tools and techniques that are the most appropriate for any given situation and that they are based on a strong strategic platform.

Contact Network PR to find out about our products and services and how you can incorporate an online communication strategy into your pr and marketing campaign

With the rise of social networking and blogs, what matters most on the Web is not a big, rich company saying, “Buy This,” but a lot of regular folks saying, ‘Try this.’




Contact Us
Level 12, 210 Clarence Street, Sydney NSW 2000, Australia
Phone (direct) +61 (0) 2 8268 2200 Facsimile: +61 (0)2 9267 9466
Email: network.syd@networkpr.com.au

Copyright 2008 Network Communications (Australia) Pty Ltd, Sydney, NSW

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Network PR is a public relations agency in Sydney, Australia that provides SEO - search engine optimization – to complement internet and online marketing. The company offers search engine optimisation tools that help improve web site visibility by lifting the search engine ranking of an organisation, product or service so the web site achieves a top ranking. The pr consultancy also undertakes copywriting, editing and publishing of media and press releases and articles to a range of web and new media. Search engine marketing or SEO is used by consumer and B2B marketers and Network PR has researched Australian users of the internet to discover which products and services are most researched through search engines. We are also savvy web 2.0 marketers understanding blogs, wikis, podcasts and social tagging and social media incorporating them into an online strategy


Web Site Design &
Search Engine Marketing