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What we do for Business Technology Clients

For businesses involved with technology, Network PR assists by developing and implementing communication campaigns that reach key markets. We do this through a range of client services that address media and non-media channels. 

 Services

 Strategic Value

 Strategic Planning Ensures that the PR Plan effectively supports the company’s Marketing Plan
 Message Development  Delivers a concise set of corporate & product messages for all marketing communications
 Media Training  Prepares company spokespeople for effective media engagement
 Media Relations  Delivers desired message penetration with key media
 Measurement And Reporting Ensures PR outputs are valued by others within the organisation
 Channel Engagement Strengthens relationships and, through collaborative efforts, increases editorial opportunities
 Product Launches Creative launch concepts drive attendance and exposure
 Events & Exhibitions - external Sourcing and evaluation maximises your marketing spend
 Events & Exhibitions - internal

 Develops partner and customer events that raise corporate profile and create extra media exposure opportunities

 Sponsorship Development and Mgt Ensures that any sponsorships undertaken support corporate and brand positioning
 Online Services Harnesses the power of online communication with tools ranging from Search Engine Marketing, to involvement in Social Media

While most of these services are designed to gain media exposure, they are not used simply for exposure’s sake.  Rather they are used strategically to deliver predetermined results.  Examples include:

  • Thought Leadership - Network PR uses media and other more indirect channels to build thought leadership positions for client.  If you have a contrary view to your peers or would like to champion an industry cause, then talk to us about thought leadership.
  • Reputation Management - For some clients, their product is the hero, for others it’s their corporate brand.  Network PR works hard at making sure the relationship between product perception and corporate reputation is in harmony.  Some activities in this area include Corporate & Social Responsibility programs, sponsorships and executive profiling.
  • Partner Programs - Partner relationships are about more than Platinum, Gold and Silver levels.  With good public relations input they can also be about publicly showcasing the exceptional benefits brought to channel customers by a unified team of vendor and partner.  This often takes the form of case studies for media and sales force use.

To download this information as a pdf, click here

Next Page… Working with Business Media…

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility




Contact Us
Level 12, 210 Clarence Street, Sydney NSW 2000, Australia
Phone (direct) +61 (0) 2 8268 2200 Facsimile: +61 (0)2 9267 9466
Email: network.syd@networkpr.com.au

Copyright 2008 Network Communications (Australia) Pty Ltd, Sydney, NSW

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Network PR is a public relations agency in Sydney, Australia that provides SEO - search engine optimization – to complement internet and online marketing. The company offers search engine optimisation tools that help improve web site visibility by lifting the search engine ranking of an organisation, product or service so the web site achieves a top ranking. The pr consultancy also undertakes copywriting, editing and publishing of media and press releases and articles to a range of web and new media. Search engine marketing or SEO is used by consumer and B2B marketers and Network PR has researched Australian users of the internet to discover which products and services are most researched through search engines. We are also savvy web 2.0 marketers understanding blogs, wikis, podcasts and social tagging


Web Site Design &
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