Social Media
Network PR understands Social Media and the benefits it can bring to business including:
- Business intelligence - understanding your customer and their insights in real-time
- Getting a jump on negative comments before they hit the mainstream media
- Reaching your customers where they spend their time - the web
- Building positive relationships with key influencers in your vertical markets
Read our Social Media Fact Sheet
How
We employ non-advertising tools and techniques to monitor, reach and engage with the myriad of social (sometimes called consumer generated) media.
We help organisations identify the social media and related key influencers that are most relevant to them. We maintain our own proprietary social media databases - built up from our experience in working in this space.
View our work for Paramount Pictures.
We monitor online conversations in the blogosphere to ensure that we know what’s being said about whom.
We help organisations interact with social media by using our editorial capabilities to help produce online digital tools -such as blogs, webcasts and podcasts - with strong and relevant content.
We actively engage online with bloggers, forums and others in the social media world. Our staff are experienced in ‘talking’ online with an understanding of social media netiquette.
We know how to create word-of-mouth momentum on social media. And we can also advise on how to handle online rumour and innuendo which important in online crisis management.
Network PR also runs a variety of Social Media Workshops that are tailored to your needs in this area.
Our Unique Approach
We support what we do with research. Our staff apply backgrounds in media research to report and analyse metrics from social media campaigns.
Our approach to dealing with social media is to be open, transparent and ethical. Our task is to help organisations join the online conversation. As with any genuine communication it must be two- way. And we prefer - and recommend- it to be an ongoing dialogue...
However, as with any other marketing discipline, the key to success in dealing with social media is to work to a plan with clear and measurable objectives.
Let Network PR help you develop a social media engagement program.
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