Empowerment Pack 

• While the existing Empowerment Pack has value as a physical document, we suggest it is also made available in a digital format via the Website.
• Businesses which are time-poor and want information “now” aren’t as inclined to wait for something in the post. Nor are they swung by a document’s “thud” factor.
• Offering material in a digital format also enhances the company’s technical credentials as it’s not seen to be relying on “old world” mediums to tell its story.
• This offer could be made in the form of an email sent to the same kinds of lists who would opt-in to receive the Info Club newsletter. A link would then take the recipient to a secure and private members section of the Sybiz site to download.
• With environmental issues taking a leading role in the public’s consciousness, it would gain Sybiz green credentials to offer a download rather than half a small tree.

GRANT COMMON
Managing Director

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility