While the Press Club is very good at reaching journalists with information, they still act as gatekeepers to the people who really need to know this information.
As such, we suggest repurposing the Press Club material under the name “Info Club”, and distributing this direct to customers and potential customers.
To reach people outside of your own database in verticals such as manufacturing, automotive and advertising, we recommend industry associations such as CPA Australia for accountants and, in the case of more diverse SI’s and verticals, databases from publishers including IDG, Yaffa and Reed Business.
In this manner, Sybiz will be able to remain top of mind with existing and potential customers and not solely reliant on journalists using the information.
GRANT COMMON Managing Director
Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility
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