Whilst media is a key component of any public relations program, it is not necessarily the most heavily utilised of all communication channels and tools
We would aim to leverage your current Press Club vehicle with additional content and interview pitching of suitable comment and opinion to key journalists
We would work with feature editors to gain inclusion in supplements and features around accounting software
We would also look at vertical markets with a view to producing case studies for their specialist media
Media is about what you do, not what you say, therefore we would expect good coverage from the proposed Roadshows and channels awards programs
GRANT COMMON Managing Director
Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility
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