Web 2.0 Insights

Blogger Interaction MD, Grant Common comments in AdNews Network PR managing director addresses CEO conference  Online Conversations MD, Grant Common comments in AdNews Network PR Whitepaper makes case for internet PR role   Network PR launches into search engine space   Network PR commissions research into Australian online search habits
Network PR launches into search engine space

Blogger Interaction MD, Grant Common comments in AdNews   Online Conversations MD, Grant Common comments in AdNews

Articles written by Network PR

Search Engine Optimisation

• How many keywords can a search engine optimisation campaign target?
• New Strategies achieve higher rankings on search engines
• Search engines become a key media to target

Online PR

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• Corporate blogs lag as a communication tool

• From monologue to dialogue - what's all the fuss about Web 2.0
• Press releases need a rethink as the landscape changes
• Implications of internet growth on corporate and marketing communications

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Research Studies

• Research: ‘Australian Online Search Habits 2006’ (registration required)

Whitepapers written by Network PR

• White Paper: ‘Being Found in Web Search via Natural Language SEO’  (registration required)

Recommended Blogs

PR and Marketing  the best of international blogs

Additional Recommended Reading on New Media

Pew Internet and American Life Project

Future of Media - Future Exploration Network

Modeling trust and influence in the blogosphere using link polarity - University of Maryland

To discuss the integration of  Online PR into your PR plans contact Network PR

The power of the consumer's voice has never been stronger," said David Daniels, Vice President and Research Director at JupiterResearch.

"It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business."