Network PR’s B2B and IT practice assists organisations develop and implement communication campaigns that reach key markets. We do this through a range of client services that address media and non-media channels.
Service
Strategic Value
Strategic Planning
Ensures that the PR Plan effectively supports the company’s Marketing Plan
Message Development
Delivers a concise set of corporate & product messages for all marketing communications
Media Training
Prepares company spokespeople for effective media engagement
Media Relations
Delivers desired message penetration with key media
Measurement And Reporting
Ensures PR outputs are valued by others within the organisation
Channel Engagement
Strengthens relationships and, through collaborative efforts, increases editorial opportunities
Product Launches
Creative launch concepts drive attendance and exposure
Events & Exhibitions - external
Sourcing and evaluation maximises your marketing spend
Events & Exhibitions - internal
Develops partner and customer events that raise corporate profile and create extra media exposure opportunities
Sponsorship Development and Mgt
Ensures that any sponsorships undertaken support corporate and brand positioning
While most of these services are designed to gain media exposure, they are not used simply for exposure’s sake. Rather they are used strategically to deliver predetermined results. Examples include:
Thought Leadership - Network PR uses media and other more indirect channels to build thought leadership positions for client. If you have a contrary view to your peers or would like to champion an industry cause, then talk to us about thought leadership.
Reputation Management - For some clients, their product is the hero, for others it’s their corporate brand. Network PR works hard at making sure the relationship between product perception and corporate reputation is in harmony. Some activities in this area include Corporate & Social Responsibility programs, sponsorships and executive profiling.
Partner Programs - Partner relationships are about more than Platinum, Gold and Silver levels. With good public relations input they can also be about publicly showcasing the exceptional benefits brought to channel customers by a unified team of vendor and partner. This often takes the form of case studies for media and sales force use.
To download this information as a pdf, click here.
Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility
Contact Us
Level 12, 210 Clarence Street, Sydney NSW 2000, Australia
Phone (direct) +61 (0) 2 8268 2200 Facsimile: +61 (0)2 9267 9466
Email: network.syd@networkpr.com.au
