About Us
Introduction
Our People
Why We Are Different
Our Partners
How We Work

What We Do For Business to Business Clients 

In B2B markets, Network PR assists organisations develop and implement communication campaigns that reach key markets. We do this through a range of client services that address media and non-media channels. 

 Service

 Strategic Value

Strategic Planning

Ensures that the PR Plan effectively supports the company’s Marketing Plan

Message Development

Delivers a concise set of corporate & product messages for all marketing communications

Media Training

Prepares company spokespeople for effective media engagement

Media Relations

Delivers desired message penetration with key media

Measurement And Reporting

Ensures PR outputs are valued by others within the organisation

Channel Engagement

Strengthens relationships and, through collaborative efforts, increases editorial opportunities

Product Launches

Creative launch concepts drive attendance and exposure

Events & Exhibitions - external

Sourcing and evaluation maximises your marketing spend

Events & Exhibitions - internal

Develops partner and customer events that raise corporate profile and create extra media exposure opportunities

Sponsorship Development and Mgt

Ensures that any sponsorships undertaken support corporate and brand positioning

Online Services

Harnesses the power of online communication with tools ranging from Search Engine Marketing, to involvement in Social Media

While most of these services are designed to gain media exposure, they are not used simply for exposure’s sake.  Rather they are used strategically to deliver predetermined results.  Examples include:

  • Thought Leadership - Network PR uses media and other more indirect channels to build thought leadership positions for client.  If you have a contrary view to your peers or would like to champion an industry cause, then talk to us about thought leadership.
  • Reputation Management - For some clients, their product is the hero, for others it’s their corporate brand.  Network PR works hard at making sure the relationship between product perception and corporate reputation is in harmony.  Some activities in this area include Corporate & Social Responsibility programs, sponsorships and executive profiling.
  • Partner Programs - Partner relationships are about more than Platinum, Gold and Silver levels.  With good public relations input they can also be about publicly showcasing the exceptional benefits brought to channel customers by a unified team of vendor and partner.  This often takes the form of case studies for media and sales force use.

To download this information as a pdf, click here.

Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility




Contact Us
Level 12, 210 Clarence Street, Sydney NSW 2000, Australia
Phone (direct) +61 (0) 2 8268 2200 Facsimile: +61 (0)2 9267 9466
Email: network.syd@networkpr.com.au

Copyright 2008 Network Communications (Australia) Pty Ltd, Sydney, NSW

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