Why We are Different
Partnerships are Important
Network PR is not a PR ‘factory’ that sells a process to clients simply based on time taken. We are a consultancy that wants to ‘partner’ with clients who are looking for a value-adding relationship.
We are as careful in selecting the clients for whom we wish to work, as clients should be in selecting who they trust to further their marketing or corporate communication efforts.
By forming such a partnership, we effectively become an extension of a client’s marketing or corporate department, bringing skills and experience to the equation in an on-going relationship.
Selective Approach
Network PR takes a selective approach to new business. We have clearly defined key competencies and specific experience that allows us to gain satisfaction from working with particular industries and styles of clients.
For clients wanting personal attention from management and wanting to work with people who understand their business and their goals, then Network may well be the right agency.
The Right Mix of Experience
Many industries go through boom/bust cycles, or at the least lean times followed by times of great opportunity.
Network PR’s senior management collectively have over 70 year’s experience working with clients through these cycles and situations across PR, Marketing and Advertising. They know the signs and can help clients strategically plan accordingly.
This maturity is balanced by a staff of bright , enthusiastic, tertiary-educated professionals who know how to turn that strategy into tactics that are presented in today’s terms and today’s values to a variety of consumer and commercial markets.
Learn more about our senior management on the Our People page.
Access to Senior Management
Network PR prides itself on ensuring clients have constant access to senior management. One senior manager is always assigned to a client’s Network PR team.
That manager is on the team to add value to the relationship, not contribute unnecessary head-hour cost.
Value Billing
We charge by the type of work undertaken, regardless of who does it. This is different to most PR agencies, and it is what gives clients both access to more senior resources and better value for their dollar.
Strategic Partners
Network PR doesn’t try to be ‘all things to all people’. Rather we partner with industry specialists in many complementary fields.
If we can’t handle an aspect of your work from within our core competencies we see it as our role to match your requirements with a specialist who works collaboratively with us to add value to your marketing communication requirements.
Share Knowledge
Network PR believes strongly in sharing knowledge. Our online newsletter and website , ‘PR Influences’ is distributed free and freely to marketing and corporate communication professionals, presenting them with the latest comments, trends, books, hints and links relating to Public Relations and Marketing in general.
Measurement Driven
Companies today can have extremely tight Public Relations budgets. They need to know exactly what bang they’re getting for their buck.
We are one of the few PR agencies in Australia to have our own Research Manager. At Network PR, we have a range of measurement and reporting tools that can measure the effectiveness of Public Relations campaigns in monetary or industry comparative terms.
This focus on measurement is consistent with our desire to offer clients complete transparency in the execution of their Public Relations functions.
Flexible Relationships
No two clients are the same. In most industries it is possible to plan a 12 month budget against a 12 month activity plan. In others however, activity is more fragmented and companies prefer to allocate resources to short-term projects.
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