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To help marketers build their brand profile not only offline but also online, Network PR has produced the following two documents. (Complete the form below to access reports.)

Executive Summary: Galaxy Report 2006 - Australian Online Search Habits

Network PR commissioned Galaxy Research in July to conduct a survey into Australians’ internet search habits.

The online survey, Australian Online Search Habits 2006 asked a series of questions of Australians aged 18-64 years with access to the internet. Results of the survey were made available in late September 2006.

Key findings include:
  • The internet is challenging traditional media as a source of news and current events with 66% of respondents turning to the internet for news updates in preference to TV, radio, newspapers or magazines
  • The internet is the most popular source of information about specific products or services, with 96% of respondents turning to the internet for this purpose.

    Whitepaper: Being Found in Web Search via Natural Language SEO

    The whitepaper outlines how, with the web now acting as a true media channel, companies need to understand that although the power is certainly in the hands of the consumers (or searchers) the ability to satisfy their requests (or searches) in relevant ways now lies in the marketing discipline and activities rather than the technology.

    Find out how the maturation of search engines and the emergence of the new mass media have changed the way we communicate with consumers today.

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    Complete this form and you will be emailed the link where the documents can be downloaded.

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    Find out how to grow and build your brand online by downloading our:

    Executive Summary: Australian Online Search Habits 2006
    Whitepaper: Being Found in Web Search via Natural Language SEO

    (Both reports may be requested.)

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    GRANT COMMON
    Managing Director

    Network PR optimises brand appeal by matching messages to individual markets and mapping a communication ‘Network of Influence’ to ensure messages are delivered with clarity & credibility