Top >> Book_Reviews BOOK REVIEW Raising the Corporate Umbrella published September 2002 Events in recent months have underlined the importance of corporate communications for today’s organisations. A new book by Philip Kitchen and Don Schultz, Raising the Corporate Umbrella, provides a guide for those seeking to communicate with stakeholders particularly in today’s environment of dishonest CEOs, ‘creative’ accountancy practices and the rapid turnover of executives. A number of case studies and examples from well-known corporations such as The Body Shop and British Airways help the authors provide practical guidelines to develop your own strategies. Raising the Corporate Umbrella is available through www.dymocks.com.au.

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