Australian CEOs - brand enhancers or brand wreckers?

published November-December 2005

How much do Australian CEOs reflect and enhance their brand?

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Before you read the associated story (click here) focusing on how important the CEO is to perceptions of brands in the US we want your ‘raw’ feedback. So please take 5 minutes to answer these questions. Everyone who answers goes into a draw to win one of three bottles of Veuve Clicquot Champagne as our special Christmas gift to you.

1. During 2005 which Australian-based CEO or MD do you think best promoted or typified his/her organisation’s brand, product or service
   
   Executive  
   Organisation/brand
   
   
   
2. Specifically, how did he/she impact on you?
   
   

   Was there a particular occasion, event, or action they took? (details here)
   

   Is there a particular way in which he/she behaves on an ongoing basis that impresses you (details here)
   

   Any other general comment why you believe they stood out?
   
   
   

3. Name other CEOs or MDs whose actions enhanced your opinion of their brands in 2005 (list in order from first - being most impressive - to last)
   
   Executive, Brand & Comment:
   
   
4. Which CEOs or MDs did more (in your view) to turn you off their organisation, its brand, product or service during 2005 (list in order from first to last - with first the one that turned you off most)
   
   Executive, Brand & Comment:
   
   
   
5. How did you form your views (good of bad) of those you have identified?
   (if more than one way rank in order  ie 1-5)
   
    Personal exposure to the person and their actions 
    Exposure through paid advertising 
    Exposure through media coverage 
    Word of mouth/being told by others 
    Other
   
   
   
6. How important do you think the CEO/MD in Australia is to the perception of the brand?
   
    Not important at all
    Moderately important
    Very important
    Critical
   
   
7. Any pet likes or dislikes or any other comments you would like to make?
   Comments:
   
   
   
   
8. Please provide brief details about yourself

Age:     Under 25         25-45        Over 45
Sex:     Male      Female
Name:
Email Address:

Note: While the policy of PR Influences is to preserve your anonymity and privacy, in order to enter this competition you will be required to provide us with your name and email address so that we may contact you should you win. The three winning entries will be required to provide a postal address in order to claim their prize.

Under Australian legislation you must be over 18 years of age to receive the prize of alcohol.