PR Influences News: Back Issues by Article Topic Corporate Communications & PR Australia US Reputation Survey tells it how it is The FORTUNE/Roper Corporate Reputation Index comments that corporate reputation has become a key strategic weapon in today's management arsenal" Corporate attack sites a real threat It hasn’t hit Australia yet but in Europe and United States there’s been a rash of what are called ‘corporate attack sites’ Internal communication departments: 10 reasons why communication effectiveness is often impeded It might not be your communications resources or skills.  It could be a host of reasons more connected with organisational structure, reporting lines and management issues. How important is the name behind the brand? The link between corporate behaviour and buying a brand have emerged recently in two international surveys. Market your company - not just your brand It’s a risky strategy to pour funds into promoting and marketing brands only to do nothing to ensure the organisation itself has a good reputation with those who matter PR likely to join auditors in facing corporate fallout What is likely to be different for PR. Communicating company rather than personal attributes. Helping organisations win back trust. Pressure on CEOs and Directors to meet public expectations Is the PR role senior enough in the corporate structure to have real influence at the CEO/board level? Local vs international campaigns While advertising may be able to get away with importing its ads some of the time, when it comes to PR, the campaign has to be local. ROI link between PR and corporate reputation established Research has been undertaken in the US to demonstrate the return on investment (ROI) of public relations spending among Fortune 500 companies. Corporate reputation - what is it and how will my organisation benefit? Companies with a good corporate reputation enjoy benefits such as word-of-mouth endorsement, market dominance and the ability to charge premium prices Reality check time for corporate reputations Here are 6 issues for consideration when assessing or rebuilding your organisation’s corporate reputation & image.  Five ways to make communication more effective in your organisation If you're looking at what you want to achieve in communications for your organisation, then here’s a list of priority topics to consider. What does 2003 have in store for your communication function? Nine issues for Corporate & Marketing executives. 1. Understand the difference between ‘image’ & ‘reputation’. Company spokesperson - facilitator or buffer? Does a spokesperson help the media do its job better? Does it portray the organisation in a better light?  Image and Reputation - two misunderstood siblings that need better management Marketing management often do not fully appreciate the differences between image and reputation. How to help your CEO value PR How PR stands in the corporate pecking order - its budget, its place in the structure and its influence. Influentials Reaching the 10 percent who influence the other 90 percent Who are the Influentials? What do they influence? How do The Influentials’ product purchasers compare with the other 90 percent of the population? Newsrooms… most companies have them, but who’s driving them? USA survey indicated that web sites were an essential source of information for journalists. 54% of media surveyed ranked web sites as their “most trusted source”. Moving from Enterprise to SME markets - the communication challenge for IT vendors For IT vendors: 6 of the differences that have to be acknowledged and addressed by marketing communicators Corporate Reputation and The CEO Importance of corporate reputation, role of the CEO & the link between them & the bottom line. Providers of public relations and communications advice When Worlds and Words Collide - your resource guide to plain English Corporate and marketing communicators should be addressing the issue of how to give a simple comprehendible message in a world that seems to encourage the use of corrupted public language. How to cope with recession Be selective about what budgets you trim. Distinguish between marketing communication that aims to create sales and communication Media rate companies and their spokespersons About a third of journalists who responded are unhappy with the access being provided to executives. They are unhappy with the honesty being displayed by company representatives to the media. Knowing who to influence - a key tool for both marketers and corporates Who are influencers? Why are they important to marketers? How do you identify & reach them? Corporate Social Responsibility - an important tool for most businesses What attempts are there to measure CSR in Australia? What are some examples of CSR initiatives? Assessing PR Models Within Organisations - delivery, positioning, strategy Assessing PR Models Within Organisations: PR Delivery Model; PR Positioning Model; PR Strategic Model Thought Leadership - more than just a catchy phrase for PR professionals Most of us who are involved in the strategic end of PR will have heard of Thought Leadership, and many have probably included it under corporate communication activities in a PR plan. Corporate Communication: New research shows value of Corporate Citizenship and CSR 2 studies show an organisation’s corporate values, and how it behaves as a corporate citizen, have a direct relationship with business performance and financial success. Corporate Reputation: Media still an important foundation Research paper provided further evidence for the strong link between the level of people’s familiarity with an organisation and their favourable attitudes towards it PR & the Web: New strategies achieve higher rankings on search engines Ensuring your web site ranks high on the search engine listings needs online marketing. Also called search engine optimisation or SEO Communication Planning: The importance of Message Maps Does your organisation have clearly defined messages that it uses in all its non advertising communication? If your senior executives had to speak to the media, analysts or stakeholders tomorrow do you have a messaging framework that you can use?

Corporate Communications & PR Australia. Articles, surveys, tips research