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You can make a public comment on any article in this issue – or see what others have had to say – by looking at the bottom of each item.

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Download this 4 page article on the increasing role of PR in marketing and how important influencers are for today’s marketers. Also do a self –assessment on your communication. Click here.

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International recognition for web marketing.
 

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Crisis & Issues Management, Sydney, Australia

Crisis management - where do I start?
Planning for and developing techniques to handle crises is now becoming a normal operational consideration for many organisations.

Crisis vs issues - what is the difference?
How to prepare for or manage a crisis. How to prepare for or manage an issue. The role of the public relations company

Crisis management - 10 things that can save you
Below is a list of possible crises, from a customer relations problem to a prolonged business disruption which can be ranked based on their likely impact on your business.

Losing one brand is bad enough. Taking another one with you is just careless
What contributed to the debacle that has seen one Australian heritage brand - Ansett - forced out of business

Credit to Telstra for its handling of a marketing crisis
Credit to Telstra for its handling of a marketing crisis

How prepared are you for a crisis?
Test your organisation’s preparedness by asking these questions: Do you know what type of crises your organisation is most susceptible to?

Opinion: PR - a key ingredient as the Complementary Medicines Recall issue unfolds
If you want to see evidence of PR working in commerce watch the complementary medicines industry and the parties involved in the TGA/Pan Pharmaceuticals recall

A crisis management checklist
Resources on our web site include: Crisis management - where do I start? How prepared are you for a crisis? Crisis management - 10 things that can save you.

Crisis and Issues Management: Issues - are you managing them or praying?
The 3 three principal ways in which PR can help organisations equip themselves to handle issues: Identification, Monitoring, Management. 

Crisis Management: Sink Or Swim? Could your company cope with a crisis today?
How you act once a crisis begins often shapes your company's future. In this article we discuss the key principles.

 

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'PR Influences' is a free information resource from Network Communications (Australia) Pty Ltd to show how PR can be used by organisations. It features articles, trends, insights, comments and tips relating to all disciplines with communication - corporate, consumer industrial, B2B and associations. The site's newsletter is produced approximately five times per year with the latest issue always available here. The site's other resources are added to on a continual basis.
Editor: Grant Common


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