PR Influences News: Back Issues by Article Topic

Managing Public Relations Articles

How to hire a PR firm
We have come up with a dozen rules to help you choose & retain a PR consultant who is reputable, reasonable and reliable

Internal communication departments: 10 reasons why communication effectiveness is often impeded
It might not be your communications resources or skills.  It could be a host of reasons more connected with organisational structure, reporting lines and management issues.

Using specialist external PR. Can you afford to, or not?
Here’s an overview of how an Australian PR consultancy or agency charges and what bang you should get for your buck

Debunking myths about PR: PR and advertising
PR is the same as advertising. No. Advertising uses paid-for media space or time to convey a message which primarily aims to sell.

PR and advertising - it works well together
An American study looked at the impact of news coverage and advertising on consumer attitudes, based on research materials provided by AT&T

PR and Brand Marketing: different perspectives, same goal
PR is used more by brand marketers than ever before. But do marketers appreciate the differences between what they do and what PR people do.

PR & marketing: the implications from Al Ries’ book
Public Relations Book Review: The Death of Advertising and the Rise of PR’ by Al Ries and Laura Ries

Public relations: 10 roles it can fulfil in marketing
PR can help counter the questions and attacks from experts and activists on brands and product categories, more

Losing one brand is bad enough. Taking another one with you is just careless
What contributed to the debacle that has seen one Australian heritage brand - Ansett - forced out of business.

Credit to Telstra for its handling of a marketing crisis
Credit to Telstra for its handling of a marketing crisis

Industrial and B2B marketing: now’s the time to fine-tune the tactics for FY03
What likely events do you have to leverage? Do you have any VIPs visiting? Are company structural changes or developments likely?

What does 2003 have in store for your communication function?
Nine issues for Corporate & Marketing executives. Understand the difference between ‘image’ & ‘reputation’.

External PR resources - not sure, considering, yes - but time to review
We need specialist PR resources for areas we can’t handle internally. We need ‘smarter’ PR support, knowledge and expertise to achieve the increased expectations placed on my area.

US study shows how large organisations handle PR internally
How PR is regarded by management. What communication functions internal departments fulfil. The reporting lines of PR departments. Practices and trends in budgeting. 

Image and Reputation - two misunderstood siblings that need better management
Marketing management often do not fully appreciate the differences between image and reputation. Here are a few aspects that help explain the differences.

Debunking myths about PR : using consultancies
Common myths: You mainly buy a consultancy for its media contacts. A consultancy can’t know our business well enough, more.

How to help your CEO value PR
How PR stands in the corporate pecking order - its budget, its place in the structure and its influence.

Influentials Reaching the 10 percent who influence the other 90 percent
Who are the Influentials? How do they behave? What do they influence? How do The Influentials’ product purchasers compare with the other 90 percent of the population?

Internal and External PR - making it work
10 ‘insights’ into what can often matter: Lack of support from the Internal PR Manager. Lack of clear briefs. Lack of information or access. Lack of commitment.

UK Study Will Help Australian In-House PR Managers
Findings of the study were: How well PR supports overall business strategy How effectively the main purposes of PR are achieved.

Company and Agency Perspectives on PR in 04
Collection of information from the US shows the current status of public relations and expectations and demands from both users of PR and agencies themselves.

Brand Managers - using PR as a tool
8 aspects of integrating PR into brand support: PR usually has to lead the product launch. Messaging is just as important.

Clients and their agencies give perspective on PR priorities
US corporations and their agencies both appear to agree that agencies should be providing more strategic advice - and after publicity and media relations, corporations say that help with positioning and messaging is what they value most.

How to cope with recession
Be selective about what budgets you trim. Distinguish between marketing communication that aims to create sales and communication

Lawyers and PR - an historical antithesis is starting to thaw
Check that no restraint applies to proposed comments, the proposed comments are not defamatory. Involve legal people in the editing or preparation of materials.

Selecting a new PR Agency - Best and Worst Practices
Discusses best and worst practices of choosing a PR consultancy: The Search Process; The Capabilities Phase; The Selection Phase

How to assess your organisation's PR capabilities
A self assessment of how you are equipped with regard to PR. Score 20-44 - you have some fundamentals in place. It’s probably time to review your PR.

PR Management: A guide for marketing, brand and product managers
Working with PR; PR & the Media; How PR can promote brand values; The role of a PR agency; The cost of a PR agency.

Managing PR: Gaining media coverage for visiting executives
Few companies plan for media coverage for inbound executive visits.  So, here are a few pointers that should help you plan for and deliver on placing visiting executives in front of media.

Communication Technology Terms - RSS, Blogs, Podcasts & more
Glossary for marketers: Blog; Bulletin board / message board / forum; Feeds / RSS feeds; K-log; Podcast; RSS; RSS aggregator / reader; Thread; Web conference; Webcast; Wiki

Managing PR: Tips for getting communications and yourself to the boardroom table
Benefits: Protection of the brand; Increased awareness of stakeholder positions; Ensuring a match between communication & business strategies, more

Managing PR: The approval process for media releases
One thing that drives good writers to distraction is a bad approval process. As someone once said about art; “It takes sheer genius to paint a masterpiece but any fool can rip it up”

Managing PR: 10 steps to creating a PR capability within your organisation
If you are convinced that the time has arrived for you to consider adding a PR capability to your organisation here are some guidelines about how to go about making a case and winning support internally

Managing PR: Considerations in outsourcing your public relations
Few organisations with an internal PR function can afford not to also outsource aspects of their PR. We provide some insights and tips

First time user of Agency PR? Read on
Just embarking on a relationship with a public relations agency? Read on to find out how to maximise your partnership and minimise disappointments.