PR Influences News: Back Issues by Article Topic PR Book Reviews 'Positioning' - worth a read Book Review: 'Positioning The Battle for Your Mind'. By Al Ries and Jack Trout New book explores importance of brand The New Paradigm for Connecting Brands to People. The importance of brand marketing and brand loyalty has been a strong theme The “Idea Virus”: learn the tricks of how to use this new ‘contagious’ marketing tactic Seth Godin’s book Unleashing the Idea Virus argues that ideas, like viruses, can be contagious; concept is rarely utilised by marketers A new guide for corporate communications in the 21st century Public Relations Book Review: Raising the Corporate Umbrella by Philip Kitchen and Don Schultz Advertising guru spills secrets in new book By marketing expert Sergio Zyman, takes a long hard look at why advertising is not working, as well as giving firsthand advice on how to make it effective again. The fall of advertising and the rise of PR As a brand building tool advertising is dead.  Use it as a brand maintenance tool, once the brand has been built by PR Marketing to Women: new book focuses on untapped marketplace Discusses why and how women reach different brand purchase decisions than men, provides a detailed guide for creating & executing a complete marketing plan that targets women. Brand Child: insights into the minds of today's global kids and their relationship with brands Based on a global survey of over 2,000- tweens. If you want to know who & what kids are today & how to create brands for them, it's well worth a read. Conquering Consumerspace: Marketing Strategies for a Branded World Solomon discusses the trend towards making consumers participants in the process of selling brands and products, so they may feel to be an integral part of what they buy and consume. Invisible Advantage: How Intangibles are Driving Business Performance Points to a dozen different intangibles that have a major impact on corporate performance: leadership, strategy, communications, brand, reputation. The Origins of Brands and The 18 Immutable Laws of Corporate Reputation By Al & Laura Ries, This one looks at the world’s most 10 valuable brands Clued In - How to keep customers coming back again and again The book offers a hands-on guide on engineering a great customer experience. Too often, organisations focus on how customers can add value to their business. Check out our Christmas Reading Recommendations Creating the Corporate Soul: The rise of public relations and corporate imagery in American big business. Corporate Social Opportunity. Guerilla P.R. Wired: Waging a successful publicity campaign - online, offline, and everywhere in between Strategies for getting maximum corporate attention via the World Wide Web. “The insights, strategies, and tips are indispensable to anyone seeking to build a business In The Court Of Public Opinion: winning your case with public relations Winning your case with public relations. The book addresses using PR to protect your reputation during a lawsuit. New Product Launch: 10 Proven Strategies Outlines the processes of successfully propelling new products & services into the marketplace, & once there, establishing a sustainability plan. BOOK REVIEW: Christmas Reading List Check out these reviews for some inspiration this holiday period! See here for books on reputation management, crisis management and the creation of buzz Steal These Ideas! Marketing Secrets That Will Make You a Star Included in the book is a review of what the author, Steve Cone regards as the great marketing campaigns of the past. Building Buzz: How to reach and impress your target audience Marisa D’Vari discloses her secrets for building "Buzz" for business with free media attention. Book Review: Naked Conversations - How blogs are changing the way businesses talk with customers Interested in blogging and the impact it has had on business sector? this book is definitely worth a look. Book Review:Ethics in Public Relations: Responsible Advocacy We review Ethics in Public Relations a timely publication on how you can be a responsible advocate.

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