PR Influences News: Back Issues by Article Topic PR, Corporate Reputation and Research US Reputation Survey tells it how it is Corporate reputation has become a key strategic weapon in today's management arsenal and that the annual study "gives companies a deeper understanding of how reputation works ROI link between PR and corporate reputation established Research has been undertaken in the US to demonstrate the return on investment (ROI) of public relations spending. Biotech experience reinforces the importance of public opinion The importance for a company to maintain a strong “share of voice” comes from a recent US study into biotechnological. First study of successful new product launch Study of ingredients of a successful product launch has been undertaken by public relations firm in conjunction with Boston University. American survey reveals consumer insights into brand loyalty A survey in the US has revealed some insights into the buying habits of the public, including the importance of brand loyalty. Corporate reputation - what is it and how will my organisation benefit? Companies with a good corporate reputation enjoy benefits such as word-of-mouth endorsement, market dominance and the ability to charge premium prices Reality check time for corporate reputations Here are 6 issues for consideration when assessing or rebuilding your organisation’s corporate reputation & image. US study shows how large organisations handle PR internally How PR is regarded by management. What communication functions internal departments fulfil. Consumers have difficulty recalling new products The Survey polled consumers throughout the US on 25 new products from companies such as Coca Cola, Pepsi, Heinz, Dockers, Haines and BMW. Image and Reputation - two misunderstood siblings that need better management Marketing management often do not fully appreciate the differences between image and reputation. Here are a few aspects that help explain the differences Influentials Reaching the 10 percent who influence the other 90 percent Who are the Influentials? What do they influence? How do The Influentials’ product purchasers compare with the other 90 percent of the population? Guide on how to establish, maintain or restore trust Guide on how to establish, maintain or restore trust. Topics include: Ethics - how they impact within organizations. Trust - how it can be measured. Lack of Trust in Business - new report shows how it is impacting with customers Three of the key findings of the report are: Consumer distrust manifests itself in a number of ways; Trust increases retention, boosts spending, enables premium pricing A strong reputation is increasingly a PR responsibility Actions necessary in building a strong reputation. The 4 main components PR executives need to heed if they are to get their hands around reputation management. PR in Practice: How Sensis uses communication to drive and protect brand and reputation Interview with Felicity Hand, General Manager of Corporate Affairs for Sensis on best practice gleaned from recent Sensis communications strategies. Corporate Reputation: Media still an important foundation Research paper provided further evidence for the strong link between the level of people’s familiarity with an organisation and their favourable attitudes towards it

PR, Corporate Reputation and Research. Articles surveys tips research