PR Influences News: Back Issues by Article Topic

PR, Corporate Reputation and Research

US Reputation Survey tells it how it is
Corporate reputation has become a key strategic weapon in today's management arsenal and that the annual study "gives companies a deeper understanding of how reputation works

ROI link between PR and corporate reputation established
Research has been undertaken in the US to demonstrate the return on investment (ROI) of public relations spending.

Biotech experience reinforces the importance of public opinion
The importance for a company to maintain a strong “share of voice” comes from a recent US study into biotechnological.

First study of successful new product launch
Study of ingredients of a successful product launch has been undertaken by public relations firm in conjunction with Boston University.

American survey reveals consumer insights into brand loyalty
A survey in the US has revealed some insights into the buying habits of the public, including the importance of brand loyalty.

Corporate reputation - what is it and how will my organisation benefit?
Companies with a good corporate reputation enjoy benefits such as word-of-mouth endorsement, market dominance and the ability to charge premium prices

Reality check time for corporate reputations
Here are 6 issues for consideration when assessing or rebuilding your organisation’s corporate reputation & image.

US study shows how large organisations handle PR internally
How PR is regarded by management. What communication functions internal departments fulfil.

Consumers have difficulty recalling new products
The Survey polled consumers throughout the US on 25 new products from companies such as Coca Cola, Pepsi, Heinz, Dockers, Haines and BMW.

Image and Reputation - two misunderstood siblings that need better management
Marketing management often do not fully appreciate the differences between image and reputation. Here are a few aspects that help explain the differences

Influentials Reaching the 10 percent who influence the other 90 percent
Who are the Influentials? What do they influence? How do The Influentials’ product purchasers compare with the other 90 percent of the population?

Guide on how to establish, maintain or restore trust
Guide on how to establish, maintain or restore trust. Topics include: Ethics - how they impact within organizations. Trust - how it can be measured.

Lack of Trust in Business - new report shows how it is impacting with customers
Three of the key findings of the report are: Consumer distrust manifests itself in a number of ways; Trust increases retention, boosts spending, enables premium pricing

A strong reputation is increasingly a PR responsibility
Actions necessary in building a strong reputation. The 4 main components PR executives need to heed if they are to get their hands around reputation management.

PR in Practice: How Sensis uses communication to drive and protect brand and reputation
Interview with Felicity Hand, General Manager of Corporate Affairs for Sensis on best practice gleaned from recent Sensis communications strategies.

Corporate Reputation: Media still an important foundation
Research paper provided further evidence for the strong link between the level of people’s familiarity with an organisation and their favourable attitudes towards it