Contents

Business/B2B PR
Case Studies/Examples
Client/Agency Management
Conference Reports & Presentations
Consumer/B2C PR
Corporate PR
Corporate Social Responsibility
Corporate/exec reputation
Crisis & Issues
Internal management of PR
Measurement, Research & Monitoring
Media relations
Reports/research/studies
Social media, online & search
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PR Influences News: Back Issues by Article Topic

PR Measurement & Evaluation

Measuring PR success - AVEs rejected
Public Relations Institute of Australia (PRIA) and advertising bodies reject the use of AVEs in measuring editorial success

Consumer communication goals - without them you’re just making noise
In planning communication activities such as public relation, four goals need to be established

Media coverage: forget about the quantity - measure the quality
Aspects of media coverage and measurement that should be understood. Share of voice is akin to measuring perceptions, favourability, media releases

Measuring PR: Outputs - the first essential step
PR measurement options discussed: Impressions, Value, Cost, Frequency, Reach, Prominence, Message delivery, Tone,

Gain the most from your clipping service expenditure
Things companies can do with their clips without necessarily having to spend money on analytical software.

Grow your leadership position with surveys - creating your own news stories
Surveys are an excellent tool for PR pros as they: Give the media hard facts and figures. Position your organisation and spokesperson as an authority on the topic

Measuring PR: Outcomes - what impact is the communication having?
PR Outcomes organisation normally seek to measure are: Did we create greater awareness? Did our audience comprehend what we were communicating?

Survey confirms PR role within Australian E-Suite
Survey of top 200 publicly listed companies. Key findings: 74% of respondents report to the CEO; 100% have either daily or ‘as required’ contact with the CEO.

New measurement techniques link sales directly to PR
Claims that new PR media measurement techniques can show a direct link between PR and sales results. Increasingly the measurement techniques at the second level are being analysed.

PR measurement: Assessing media coverage
5 questions to assess your media coverage: What is the quality of the coverage we are achieving? Are we getting a return for our media relations investment?

PR Measurement: 10 things you should know about Share of Discussion
PR practitioners are constantly told that they need to demonstrate how their efforts affect the organisation’s profit. Find out what it is and how to measure it.

Measurement: We answer the most common questions
Most of us are aware of the importance of measuring our pr campaigns. We address some of the most common questions about PR

Measurement: Communication Dashboards
If you are overwhelmed with communication metrics, a dashboard might be the answer. We shed some light on what they are and how to use them.

 

About 'PR Influences'
'PR Influences' is a free Australian-domiciled information resource which contains a decade of archived articles, insights and tips relating to most aspects of external communication or public relations. These are complemented by fresh articles which are published regularly.

'PR Influences' is researched, written and published by Grant Common, a 30 year PR veteran who consults to PR Managers on PR departmental effectiveness and PR agency relations and selection.

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For those with a specific interest in staying abreast of current news, trends and commentary around the issues and challenges facing PR Manager.s including PR departmental effectiveness, and managing and selecting PR agencies, visit Grant's blog.

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